Amazon Now posts 25% monthly order growth, targets 100 Indian cities
Amazon's quick-commerce arm is scaling fast in India, backed by 1,000+ micro-fulfilment centres and a ₹2,800 crore logistics push. CEO Andy Jassy frames the expansion to 100 cities as direct pressure on Blinkit, Swiggy Instamart, Zepto and JioMart in a market worth $10-11 billion in GMV.
Amazon Now's India quick-commerce orders are growing 25% monthly, with plans to expand to 100 cities backed by 1,000+ micro-fulfilment centres, intensifying competition with Blinkit, Instamart, Zepto and JioMart amid heavy India investment.
Why this matters
Builds on Amazon Now's 4-minute delivery scaling from 15 to 300+ cities and Amazon's $48B India bet. The 100-city target sharpens a dark-store arms race as Amazon and Flipkart each chase 1,000+ MFCs.
Omni-channel holding steady with 469 signals over the past 90 days.