Amazon Now goes all-in on India quick commerce, racing to close gap with Blinkit, Zepto, Instamart

Amazon is aggressively scaling Amazon Now in India as both a defensive and offensive bet, targeting entrenched quick-commerce incumbents Blinkit, Zepto, Instamart and Flipkart Minutes as the category expands beyond groceries into broader retail.

— Filed Thu, 25 Jun, 2026, 01:51 IST · Source Moneycontrol · Results · Updated

Amazon is scaling Amazon Now aggressively in India's quick commerce market as a defensive and offensive move, aiming to challenge entrenched incumbents like Blinkit, Zepto, Instamart and Flipkart Minutes as quick commerce expands beyond groceries.

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