Amazon Now, Flipkart Minutes push into Tier-II to challenge Blinkit, Instamart, Zepto
Amazon Now and Flipkart Minutes are scaling aggressively in India's quick commerce space, targeting Tier-II markets against incumbents Blinkit, Instamart and Zepto. Bain projects the qcom market to reach $65-70 billion by 2030, with qcom driving 45-50% of incremental e-retail GMV.
Amazon Now and Flipkart Minutes are aggressively expanding in India's quick commerce space, targeting Tier-II markets to challenge incumbents Blinkit, Instamart and Zepto. Bain projects the qcom market to hit $65-70 billion by 2030.
Why this matters
Builds on Amazon Now's 25% month-on-month order growth and its stated plan to reach 100 Indian cities, now extending the push deeper into Tier-II markets against established players.
Omni-channel activity holds steady with 677 signals over the past 90 days.