Amazon, KFC, Clovia recruit women delivery riders to fight 50% last-mile attrition
Amazon India, Clovia, Domino's, KFC and startups Hey DeeDee and Even Cargo are signing on women as last-mile delivery agents across nine cities, with Hey DeeDee targeting 10,000 hires and 2,000 already in training. Retailers cite better retention and customer feedback versus a male workforce churning at 50%.
Amazon, KFC, Clovia, Domino's and delivery startups Hey DeeDee and Even Cargo are recruiting women as last-mile delivery agents across Indian cities, citing better retention and customer feedback in an industry with 50% attrition.