Amazon India's legal chief escalates war on fakes and AI-driven scams amid $48bn investment push
Amazon India leans on its Counterfeit Crimes Unit and AI fraud detection, having seized 15 million fake products and blocked 285 million bogus reviews in 2025. It joins Swiggy, Zepto, Meesho and Eternal in a Digital Commerce Coalition to shape regulation of a market set to hit $250bn by 2030.
Amazon India deploys its Counterfeit Crimes Unit and AI fraud detection amid a $48 billion India investment, joining Swiggy, Zepto, Meesho and Eternal in a Digital Commerce Coalition to shape India's e-commerce regulation and fight fakes.
Why this matters
Follows Amazon's plan to invest $48B more in India by 2030 and expand Amazon Now quick-commerce to 300 cities, showing a dual push on growth and trust as it scales fraud enforcement and shapes regulation.
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