Amazon India on track to double Prime base by 2026, fueled by tier-2/3 cities
Amazon India says it is set to double its Prime membership from 2023-2026, with 70% of new members from tier-2/3 cities and 1 in 5 upgrading to top-tier plans. Its 10th Prime Day (July 4-6, 2026) targets beating last year's 18,000 orders/minute peak.
Amazon India says it is on track to double its Prime membership base from 2023-2026, driven by tiered plans and tier-2/3 city growth. It targets surpassing last year's 18,000 orders/minute peak at its 10th Prime Day in July 2026.
Why this matters
Prime expansion into smaller cities aligns with Amazon India's broader local push, including its Rs 10 cr Local Shops kirana scale-up and category growth signals like Beautyverse 2026's surging skincare demand.
Retail-company signals steady at 4,074 over the past 90 days.
Also reported by
- The Hindu BusinessLine — Same time