Amazon India Bets Rs 2,800 Crore on Bharat, Chasing Tier-2/3 Growth

With 63% of e-commerce orders now from tier-2/3 towns, Amazon India rolls out Amazon Bazaar, expands kirana partnerships to 25,000+ outlets, and pushes 1-2 day delivery to 97% of PIN codes—racing Flipkart, Meesho and quick-commerce rivals for Bharat's 480 million online shoppers.

— Filed Mon, 20 Jul, 2026, 21:02 IST · Source Financial Express · BrandWagon · Updated

Amazon India shifts strategy toward tier-2/3 towns, launching Amazon Bazaar and investing Rs 2,800 crore in fulfillment to compete with Flipkart, Meesho and quick commerce players like Blinkit.

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