Amazon in advanced talks for up to 10% of Future Retail in $281M bricks-and-mortar push

Amazon is reportedly nearing a deal for a ~10% stake in Future Retail (~$281M) to deepen offline reach across 2,000 stores in 400 cities. Separately, WestBridge may lead a $50M round in Rapido, and Fireside Ventures plans a $100M consumer-brand fund following its $52M debut.

— Filed Thu, 2 Jul, 2026, 17:04 IST · Source VCCircle (HTML list) · Updated

Amazon in advanced talks to buy up to 10% of Future Retail for $281M to expand bricks-and-mortar reach. Separately, Rapido raising $50M led by WestBridge, and Fireside Ventures raising $100M consumer-brand fund.