Amazon, Flipkart trigger dark store land grab as quick commerce race intensifies across India
Flipkart Minutes has crossed 1,000 micro-fulfilment centres across 130+ cities and 8,000 pincodes, targeting 1,500 MFCs. Amazon Now is scaling to 300 cities with 1,000+ MFCs backed by a $300M investment, doubling its current 500-centre footprint. The push squeezes Blinkit (2,243 stores), Zepto (1,139) and Instamart, whose share has slipped from 34.3% to 20.9%.
Amazon and Flipkart are aggressively scaling quick commerce dark store networks—Flipkart Minutes crossed 1,000 MFCs, Amazon Now targets 300 cities with 1,000+ MFCs—intensifying competition with Blinkit, Zepto, Instamart, BigBasket and JioMart across India.
Why this matters
Flipkart Minutes' 1,000-store milestone follows its Tier 2-3 expansion push and end-2026 target of 1,500 MFCs, while Amazon Now's 300-city plan signals an escalating dark store race.
Store-opening activity remains steady with 323 signals in the last 90 days.