Amazon, Flipkart trigger dark store arms race as quick commerce battle intensifies
Flipkart Minutes crossed 1,000 micro-fulfilment centres en route to 1,500, while Amazon Now backs a 300-city rollout with $300M and 1,000+ MFCs. The push squeezes incumbents Blinkit (2,243 stores), Zepto (1,139) and Instamart (1,143), whose share slid from 34.3% to 20.9%.
Amazon and Flipkart are scaling dark store networks aggressively — Flipkart Minutes crossed 1,000 MFCs targeting 1,500, while Amazon Now plans 300-city rollout backed by 1,000+ MFCs, intensifying quick commerce competition against Blinkit, Zepto, Instamart, BigBasket and JioMart.