Amazon, Flipkart ignite quick-commerce price war as Blinkit, Instamart hold the line on profitability
Amazon Now and Flipkart Minutes deploy aggressive cashbacks (Rs 50/100/200), Re 1 deals and Rs 9 products to grab share, while breakeven-focused Blinkit and Instamart refuse to chase the discounts. Dark-store races intensify: Blinkit targets 3,000 stores by March 2027, Amazon 1,000, Flipkart 1,500.
Amazon Now and Flipkart Minutes intensify quick-commerce discounting via cashbacks and Re 1 deals, while profitability-focused Blinkit and Instamart largely hold back. Blinkit hit operating breakeven; players expand dark-store networks aggressively across India.