Amazon Bets on Prime, Assortment to Crack India's Quick Commerce Race
Amazon Now is live in 12+ Indian cities and growing 25% MoM, with plans to scale to 100 cities and 1,000 micro-fulfillment centers. India chief Samir Kumar says Q-comm leadership is a matter of time, leveraging 13-year scale, Prime loyalty (3x shopping frequency) and widest assortment to take on Blinkit, Zepto and Instamart.
Amazon India chief Samir Kumar says quick commerce leadership is a matter of time, leveraging Prime, widest assortment and 13-year scale. Amazon Now operates in 12+ cities, targeting 100 cities and 1,000 micro-fulfillment centers, growing 25% MoM.