Amazon Bets on AI, Micro-Fulfilment and 20-Year Horizon for India Quick Commerce Play
Amazon Fresh India head Srikant Sree Ram lays out a quick-commerce playbook anchored on AI-driven forecasting, 3,000–5,000 sq ft micro-fulfilment centres serving a 2-km radius, and 9,000 sq ft Fresh FCs. Strategy rejects short-term profit chase, prioritising assortment, quality, savings and experience over a 20-year arc.
Amazon Fresh India head Srikant Sree Ram lays out a quick-commerce playbook anchored on AI-driven forecasting, 3,000–5,000 sq ft micro-fulfilment centres servin
Outlook Business · 6/4/2026, 8:55:28 AM · Ask about this →