Amazon beta-tests Hindi Alexa+ in India ahead of launch, targeting 600M+ speakers
Amazon is running a closed beta of its generative AI assistant Alexa+ in Hindi, with a June 22 signup deadline, aimed at 600M Hindi speakers and Hinglish code-switchers. India pricing — free for Prime members or paid tier — remains unconfirmed, with 12,000 existing Alexa skills to be ported.
Amazon is beta-testing a Hindi version of its generative AI assistant Alexa+ in India ahead of formal launch, targeting 600M+ Hindi speakers and Hinglish code-switchers. Pricing model (free for Prime vs paid) for India remains unconfirmed.