Aman Gupta's OFF/BEAT banks Rs 100 cr from Bessemer, teases market with fake-product stunt
A month after launch, OFF/BEAT — the second act from boAt co-founder Aman Gupta — closed Rs 100 crore from Bessemer Venture Partners. The brand is running a satirical teaser site of mock products to build curiosity while its actual category stays under wraps, a playbook-style pre-launch marketing push aimed at India's attention-starved DTC consumer.
Aman Gupta's new venture OFF/BEAT raised Rs 100 crore from Bessemer within a month of launch, then ran a teaser website with satirical fake products to build curiosity, while its actual business remains undisclosed.
Why this matters
OFF/BEAT marks Aman Gupta's first major bet beyond boAt, and the early Bessemer cheque signals institutional appetite for founder-led DTC plays even before category disclosure.
Retail-brand activity steady with 76 signals in the past 90 days.