Allied Blenders targets 70-75% revenue from premium spirits by FY28
Allied Blenders & Distillers is pivoting its mix from mass-market to prestige & above whisky, brandy and rum, with Boardroom whisky anchoring the premium push. Management guides 70-75% of revenue from P&A within eight quarters as India's premium spirits demand outpaces the mass segment.
Allied Blenders & Distillers targets 70-75% revenue from premium spirits by FY28, pivoting from mass to P&A whisky, brandy and rum. Boardroom whisky leads the mix shift as premium category outpaces mass in India.