AJIO LUXE opens first Delhi NCR store at Ambience Mall, Vasant Kunj
Reliance Retail's premium fashion platform AJIO LUXE makes its physical retail debut in Delhi NCR with a flagship at Ambience Mall, Vasant Kunj. The store curates international and Indian luxury labels across fashion, footwear, accessories and lifestyle, signalling an aggressive offline push into India's top luxury catchment.
AJIO LUXE, Reliance Retail's premium fashion platform, has opened its first Delhi NCR store at Ambience Mall, Vasant Kunj, offering curated international and Indian luxury labels across fashion, footwear, accessories and lifestyle, marking a key offline expansion milestone.
Why this matters
AJIO LUXE, Reliance Retail's premium fashion platform, transitions from digital-first to omnichannel with its first NCR flagship, deepening competition with Tata CLiQ Luxury and DLF Emporio tenants in the luxury catchment.
Store-openings remain steady with 68 signals in the last 90 days.