Ajio enters quick commerce with same-day, next-day delivery across 26 cities
Reliance Retail's fashion platform Ajio now offers same-day and next-day fulfilment in 26 cities, taking on Myntra as Reliance deepens its faster-delivery push following JioMart's 30-minute grocery service.
Reliance Retail's fashion platform Ajio now offers same-day and next-day delivery across 26 cities, entering the quick commerce race against Myntra, deepening Reliance's faster-fulfilment push after JioMart's 30-minute grocery delivery launch.
Why this matters
The quick-commerce move follows leadership changes at Ajio, with ex-Coupang exec Sandeep Karwa named CEO to sharpen Reliance's fashion etail bet, and comes as Ajio also refines ad targeting via Vserv AudiencePro.
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