Air India tests 'Basic' economy fare, unbundles meals on select domestic routes
Tata-owned Air India rolled out a cheaper Basic domestic economy fare, stripping meals while keeping 15 kg checked and 7 kg cabin baggage. The move targets price-sensitive flyers against IndiGo, but analysts warn it risks diluting the premium repositioning built under the Vihaan.AI transformation since 2022.
Air India launched a new 'Basic' domestic economy fare on select routes, unbundling meals while retaining baggage allowance. Analysts question whether cheaper fares risk diluting the premium positioning Tata has built since 2022 via the Vihaan.AI transformation.