Air India taps Booking.com to bolt 31M-stay marketplace onto its app, rewarding Maharaja Club loyalty
Air India has integrated Booking.com's inventory of 31 million listings, including 8.6 million homes and villas, into its website and app. Maharaja Club members earn 5 points per ₹100 spent on stays, redeemable for flights and upgrades. The tie-up extends Air India's loyalty ecosystem beyond its 100+ existing brand partnerships.
Air India and Booking.com launched a co-branded platform on Air India's website and app for accommodation bookings, with Maharaja Club members earning 5 points per ₹100 spent, redeemable for flights and upgrades.
Why this matters
Air India is broadening its app from pure ticketing to a travel marketplace, even as it unbundles core fares. Recent moves include a 'Basic' economy tier stripping meals on 24 short-haul routes to trim ₹500-600.
Omni-channel activity is steady with 379 signals tracked in the last 90 days.
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