Air fryers hit Rs 700 cr in India as prices crash to Rs 3,000 entry point
India's air fryer market reached Rs 600-700 crore in 2025 with 2.3 million units sold, growing 14-16% annually. Amazon Q1 sales jumped 132% YoY as 30+ brands including Philips, Havells, Prestige and Pigeon flooded the category, pushing entry prices down from Rs 15,000 to Rs 3,000.
India's air fryer market hit Rs 600-700 crore in 2025, growing 14-16% annually with 2.3M units sold. Amazon sales jumped 132% YoY in Q1. Over 30 brands including Philips, Havells, Prestige and D2C players compete as prices fell from Rs 15,000 to Rs 3,000.