Air fryers crack urban India: Amazon sales up 132% YoY as prices crash from ₹14K to ₹3K
Air fryer penetration in urban Indian kitchens has jumped to 5-15%, with Amazon India reporting 132% YoY sales growth in Q1. Philips-owner Versuni is scaling Ahmedabad capacity to 2M units, while Wonderchef (₹420cr revenue), Inalsa (₹181cr FY25) and startup EDT/Luma (11,000+ waitlist) chase health-led demand.
Air fryer adoption is surging in urban India, with Amazon sales up 132% YoY, prices crashing 50%+, and players like Philips, Wonderchef, Inalsa and startup EDT (Luma) scaling production and premium variants amid health-led demand.
Why this matters
Versuni's Ahmedabad capacity expansion signals confidence in air fryers moving from premium niche to mass urban appliance, with price compression and health-led demand reshaping the small kitchen appliance category.
Retail-brand activity steady at 1,285 signals over 90 days.