AI flattens marketing into 'intelligent sameness'; Zomato's voice held up as D2C survival blueprint
Op-ed argues generative AI has commoditised marketing competence, blurring D2C differentiation. Cites Byju's narrative fatigue, Tata's consistency edge, MamaEarth's faded distinctiveness, and Zomato's strategic tone as the template for brands seeking to escape algorithmic homogeneity.
Opinion piece arguing AI has flattened marketing competence into sameness, citing Indian examples: Byju's narrative fatigue, Tata's consistency, MamaEarth's blurred D2C differentiation, and Zomato's strategic voice as a model for brand survival.