After J, K and C-beauty, India stakes its claim in global beauty market as 'I-beauty'
Indian beauty brands are blending Ayurveda with modern science to court global shelves. Forest Essentials and peers are drawing M&A interest from L'Oreal and Estée Lauder, even as K-beauty incumbents and a crowded home market raise the stakes.
India's beauty sector is rising as 'I-beauty,' blending Ayurveda with modern science. Growing exports and acquisitions by majors like L'Oreal and Estee Lauder position Indian brands globally, though competition from K-beauty and crowded markets pose challenges.