Adidas production begins at Phoenix Kothari's new Karur plant from July 10
Phoenix Kothari Footwear starts manufacturing Adidas footwear at its Karur facility on July 10, deepening Tamil Nadu's position as a global sourcing hub as international brands accelerate India production partnerships.
Phoenix Kothari Footwear will begin producing Adidas footwear at its new Karur facility from 10 July, reinforcing Tamil Nadu's role as a global footwear sourcing hub as international brands expand India manufacturing partnerships.
Why this matters
While Adidas grabs headlines with consumer plays like the Toy Story sneaker trio, the Karur launch shows a parallel push to localize production and diversify sourcing beyond traditional Asian hubs.
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