Adidas deepens India sourcing with new Evervan-Kothari plant in Karur
Adidas is expanding India footwear sourcing via a new Evervan-Kothari facility in Karur, set for July 2026 commissioning with 40 million pairs annual capacity and 15,000 jobs. India now supplies 5-10% of Adidas footwear across 14 supplier facilities employing 22,600 workers, with Hwaseung committing ₹893 crore.
Adidas expands India footwear sourcing with new Evervan-Kothari plant in Karur (40M pairs capacity, 15,000 jobs). India holds 5-10% of Adidas footwear sourcing across 14 facilities. Hwaseung also planning India manufacturing, shifting project to Andhra Pradesh.
Why this matters
The Karur facility builds on Adidas production starting at Phoenix Kothari's plant from July 10, signaling a sustained push to scale India footwear sourcing across a growing supplier base.
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