Adairs debuts 550sqm 'home concept' format at Westfield Bondi, Melbourne to follow
Australian homewares retailer Adairs is pivoting from category-based merchandising to curated lifestyle retail, anchoring its first concept store with a sleep wellness focus. A second flagship lands in Melbourne next, even as the chain retreats from New Zealand.
Australian homewares retailer Adairs opened its first 550sqm home concept store at Westfield Bondi, moving beyond category-based retail toward curated lifestyle experiences with sleep wellness focus. A Melbourne store follows, while NZ operations were recently wound down.
Why this matters
Adairs is reshaping its physical footprint, trading volume in NZ for higher-impact concept stores in core AU markets. The Bondi debut signals a strategic shift from product aisles to lifestyle storytelling.
Store-opening signals holding steady at 43 in the last 90 days.