Accenture Song dethrones traditional ad agencies, wins Indian retail mandates with tech-led playbook
Now the world's largest ad agency at $20B revenue, Accenture Song is capturing Indian consumer brands through tech-driven work — from Bajaj Chetak's website to Malabar Gold's AI-trained celebrity models. L'Oréal India's move from WPP to Publicis underscores the industry's pivot from relationships to technology.
Accenture Song, now world's largest ad agency at $20B revenue, is winning Indian retail/consumer mandates through tech-led work like Bajaj Chetak's website and Malabar Gold's AI-trained celebrity models, as L'Oréal India's shift from WPP to Publicis signals tech-over-relationship pivot.