AC startup Optimist in talks for $10M TDK Ventures round as it expands offline retail
Delhi NCR-based Optimist is reportedly discussing a $10 million raise led by TDK Ventures. The 2024-founded AC maker, which launched products about two months ago, sells via its website and Amazon and is extending offline distribution across Delhi NCR, Rajasthan and western Uttar Pradesh.
Delhi NCR AC startup Optimist is reportedly in talks to raise about $10 million from TDK Ventures. The company, which sells through its website and Amazon, is expanding offline retail after launching across Delhi NCR, Rajasthan and western Uttar Pradesh.
Why this matters
The reported raise follows Optimist's recent launch of an energy-efficient 1.4-tonne AC positioned against Daikin and LG, adding capital for its shift from website and Amazon sales to offline retail.
Omni-channel is accelerating, up 214500% QoQ, as brands add offline distribution alongside digital sales.
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