ABFRL hands Sooraj Bhat expanded mandate as CEO of W and Aurelia
Aditya Birla Fashion and Retail has elevated Sooraj Bhat to CEO of women's ethnicwear brands W and Aurelia, on top of his existing leadership of the Ethnic Business portfolio. The move consolidates ABFRL's ethnic and fusion wear under one unified leader as the group sharpens focus on the high-growth ethnicwear segment.
ABFRL has expanded Sooraj Bhat's mandate, appointing him CEO of women's ethnicwear brands W and Aurelia in addition to his existing role leading the Ethnic Business portfolio, consolidating ethnic and fusion wear under unified leadership.