ABFRL elevates Sooraj Bhat to CEO of W and Aurelia as ethnic wear push deepens
Aditya Birla Fashion and Retail has expanded Sooraj Bhat's mandate, naming him CEO of women's ethnic brands W and Aurelia on top of his role leading the broader ethnic wear vertical. The move consolidates leadership as ABFRL doubles down on ethnic and fusion wear.
Aditya Birla Fashion and Retail has appointed Sooraj Bhat as CEO of women's ethnic wear brands W and Aurelia, expanding his role beyond heading the broader ethnic wear business as ABFRL pushes deeper into ethnic and fusion wear.
Why this matters
Follows ABFRL's recent portfolio activation during the T20 World Cup spanning W and other brands, and the TMRW Bewakoof stake hike, signaling tighter operational control across its fashion verticals.
Leadership signals steady at 253 in the last 90 days.
Also reported by
- Apparel Resources India — 2h after first sighting