53% of Indian CMOs expect 5-9% revenue lift from AI, outpacing global peers: BCG
BCG's CMO survey finds Indian marketing chiefs more bullish on AI ROI than global counterparts (53% vs 43%), with 73% prioritizing agentic commerce on the back of quick-commerce density. 57% say AI investment is marketing-funded; 52% cite personalization as top impact area.
BCG report finds 53% of Indian CMOs expect 5-9% AI-driven revenue growth, exceeding the 43% global average. India leads in agentic commerce priority (73%), driven by quick commerce density and digital-native consumers, with strong marketing-led AI investment.