40% of ANZ shoppers walk out over bad in-store music as licensing becomes brand-trust signal
OneMusic and Inside Retail survey of 1,250 consumers finds music licensing compliance is shifting from legal box-tick to brand virtue. 40% have walked out due to music choice, while 75% of Australian Gen Z and 70% of NZ Gen Z detect generic royalty-free tracks—alienating the cohort retailers most need to win.
OneMusic and Inside Retail report finds music licensing compliance is becoming a brand trust signal for ANZ retailers. 40% of shoppers have walked out due to music; royalty-free tracks alienate Gen Z, with 75% of Australian Gen Z detecting generic music.