₹3/litre fuel hike squeezes FMCG margins; Amul, Mother Dairy already lift milk ₹2
Petrol at ₹97.77 and diesel at ₹90.67 after a ~₹3/litre jump pressures FMCG, dairy, grocery and last-mile players where logistics is 6-10% of operating costs. Amul and Mother Dairy have raised milk by ₹2/litre; peers may follow via grammage cuts or selective hikes.
Petrol and diesel prices rose by ~₹3/litre, threatening margin pressure across Indian FMCG, dairy, grocery, e-commerce and last-mile delivery. Amul and Mother Dairy already hiked milk by ₹2/litre; companies may use grammage cuts or selective price hikes.
Why this matters
The fuel-led cost shock lands on an FMCG sector already navigating thin margins, with dairy leaders Amul and Mother Dairy moving first on price while grocery and last-mile peers weigh grammage cuts.
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