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Worldpanel by Numerator

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0 mentions · last seen 6/5/2026

Signals

FMCG volume growth may halve to 3-4% as crude, weak monsoon force fresh price hikes

Worldpanel by Numerator flags downside risk to India FMCG volumes from $100 crude and below-normal monsoon. HUL, Dabur, Godrej Consumer and Marico likely to push 2-7% price hikes, accelerating shift to smaller packs even as Q4 value growth held at 13.1%.

Times of India · Business · 5/21/2026, 12:44:27 AM

FMCG shoppers cut trips, fatten baskets as impulse top-ups give way to planned buys

Kantar's Worldpanel by Numerator finds Indian households made 156 store trips versus 158 in FY24, while average spend per visit climbed from ₹121 to ₹139. Biscuits, snacks and noodles are migrating from quick-commerce impulse top-ups into planned monthly baskets, reversing a post-pandemic habit.

ET Small Business · 5/20/2026, 7:34:42 PM

FMCG volume growth may slow to 3-4% in 2026 as energy, monsoon risks bite

Worldpanel by Numerator warns India FMCG volume growth could decelerate to 3-4% in 2026 from 4.5% in FY26, with crude-linked energy costs, softer monsoon and LPG hikes triggering downtrading and fewer shopping trips. Value growth held at 13.1%, urban at 6.4%, avg spend Rs 139/occasion.

ET Small Business · 5/20/2026, 11:09:01 AM

Worldpanel flags FMCG volume growth slipping to 3-4% in CY2026 on crude, monsoon stress

Worldpanel by Numerator warns India's FMCG volume growth could soften to 3-4% in CY2026 if elevated crude prices and below-normal monsoon persist, against a 4-4.5% base case. Q4FY26 clocked 5.4% volume and 13.1% value growth. Household and personal care stay resilient; staples and impulse foods face the brunt.

BL · Consumer & Economy · 5/20/2026, 10:00:07 AM