PepsiCo-owned prebiotic soda brand poppi is leveraging its first major co-brand since the acquisition, launching a fruit punch SKU tied to Love Island USA in single cans and 4-packs. The tie-in targets Gen Z reality TV viewers and signals PepsiCo's intent to scale poppi through cultural marketing plays.

Beverage Industry · 5/15/2026, 2:13:20 AM