Japanese skincare brands like Shiseido, Biore, DHC and Hada Labo are following K-beauty's playbook on Indian marketplaces. Myntra, Amazon India, Nykaa and Tira report surging demand led by sunscreens, scalp care and minimalist regimens. J+K beauty is now a ₹2,000-5,000 crore segment within a BPC market projected to hit ₹3.26 trillion by FY31.

Mint · 5/26/2026, 6:27:46 AM