Secret Alchemist
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Unilever Sheds $33B Food Arm to Build Pure-Play Beauty Conglomerate
Unilever's $33B food divestment unlocks a $15.7B war chest for beauty M&A, anchored by emerging-market plays like India's Minimalist and Secret Alchemist. The pivot positions it against L'Oréal, Estée Lauder and Puig, even as shares slid 7% on the reshape.
Business of Fashion · Retail · 5/21/2026, 4:27:01 PM
Unilever Ventures backs India's Secret Alchemist as brand lands BoF 2026 finalist slot
Clean perfume label Secret Alchemist, co-founded by actress Samantha Ruth Prabhu with Ankita Thadani and Akash Valia, closed a minority round led by Unilever Ventures and is one of 15 finalists from 27 countries in BoF's Global Beauty Awards Emerging Track for early 2026.
Business of Fashion · Retail · 5/19/2026, 12:17:15 PM