Mother Dairy, Coca-Cola, PepsiCo and Britannia are scaling distribution as ice-cream volumes more than doubled in 10 days and dairy beverages jumped 30%. But 8-10% price hikes and fuel costs are capping durables: AC sales up just 15% YoY and fridges 10%, well below peak-summer expectations.

ET Small Business · 5/25/2026, 12:33:54 AM