Q4 revenue slipped 1% to $1.2B with net loss narrowing to $43.3M from $67.4M. International regions posted strong gains—LatAm +22%, APAC +13%, EMEA +7%—but North America fell 7%. FY revenue down 4% to $5B with $496M net loss. Analysts flag share loss and weak brand positioning into FY27.

Inside Retail US · 5/15/2026, 1:49:22 AM

Margin pressure, heavy markdowns, and outlet-skewed distribution dragged Under Armour to a $496M FY2026 loss. North America fell 7% while EMEA (+7.1%), APAC (+12.7%), and LATAM (+22.4%) grew. Analysts flag weak brand positioning and the Steph Curry exit as turnaround drags into FY2027.

Inside Retail US · 5/15/2026, 1:37:53 AM

Q4 revenue dipped 1% to $1.2bn with international up 10% (APAC +13%, LatAm +22%) offsetting a 7% North America decline to $641m. Gross margin compressed 470bps to 42.0% on tariff and pricing pressure, though SG&A fell 15% to $518m. DTC grew 5% while wholesale slipped 3%.

Just Style · 5/15/2026, 1:36:21 AM

John Varvatos departed Under Armour as chief design officer in November amid restructuring that cut SKUs 25% and posted a Q4 $34M operating loss. He has now partnered with Portuguese mill Riopele—which exports 98% of output to 50+ countries—on a menswear fabric collaboration debuting at Milano Unica in July.

WWD · 5/15/2026, 1:26:52 AM

Shares fell 16.7% after Under Armour posted an 8% revenue decline and $496M net loss. North America sales dropped 7% while international markets grew (EMEA +7.1%, APAC +12.7%, LATAM +22.4%). CEO Kevin Plank now prioritises a marketing reset amid weak brand positioning and outlet reliance.

Inside Retail Asia · 5/15/2026, 12:50:17 AM