JioStar (Reliance-Disney) offered $20M against FIFA's $100M ask for 2026 World Cup India rights, with Sony skipping the bid entirely. The gap reflects football's weak monetisation versus cricket, compounded by India's real-money gaming ad ban that gutted a key advertiser pool, despite 305M football fans and 110M streamers in 2022.

ET Small Business · 5/18/2026, 5:24:57 AM