CEO Fernandez calls India the group's largest exponential growth opportunity, pledging to avoid the premium-beauty miss it suffered in China. HUL, where premium already contributes 33% of revenue, is targeting a 50% premium share by importing super-premium brands across prestige beauty and wellness.

ET Small Business · 6/2/2026, 3:22:55 PM

Liquid I.V. extends its Hydration Multiplier Sugar-Free line with a Ring Pop Cherry flavor, its first co-branded SKU in the sugar-free range. The summer 2024 launch pairs candy-aisle nostalgia with electrolyte science, signaling a push to court Gen Z and millennial shoppers via licensed flavor partnerships.

Beverage Industry · 5/15/2026, 2:14:54 AM