Google India
Ask about this →0 mentions · last seen 6/5/2026
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Delhi HC bars Google from selling Hindware as keyword, awards ₹30L damages — D2C bid strategies in flux
May 22 verdict permanently restrains Google from monetising HINDWARE trademark as an ad keyword. With competitor bids costing ₹8-25/click vs ₹60-150 for generics, the ruling could lift paid CAC 20-30% for D2C, fintech and marketplace advertisers leaning on rival-name arbitrage.
Outlook Business · 5/29/2026, 12:18:53 PM