New regulated digital gold products from NSE and Dhan promise 999 purity and physical delivery from 100mg to 1kg across 75 cities. Yet 3% GST, 40-50bps conversion costs and limited vault access blunt appeal. With Q1FY26 gold demand at $25B and MCX prices up 122% in two years, branded jewellers — not hybrid products — are capturing the retail wallet.

Mint · Markets · 5/15/2026, 12:45:35 AM