Swiggy, Delhivery, Mamaearth, Lenskart, Wakefit and luggage D2Cs face a margin squeeze as Iran-war fallout drives 35-50% raw material inflation, 25-30% packaging cost surge and Rs 3/litre fuel hike. Wakefit has raised prices 10%; HUL nudged larger packs 2-3%. With 90% of Delhivery contracts indexed, pass-through ability is the swing factor.

ET Retail · 5/29/2026, 7:40:45 AM