Comscore's Smriti Sharma told Goafest 2026 that AI is rewiring Indian consumer discovery, pushing marketers from SEO to answer engine optimisation. Indians adopt AI faster than global peers, mixing Gemini, ChatGPT, Perplexity with Blinkit, YouTube and Instagram across fragmented purchase journeys.

ET Brand Equity · 5/22/2026, 3:23:38 AM

Nykaa has petitioned the Delhi High Court to implead Meta in Zee Entertainment's copyright infringement case, which seeks $210K in damages over 12 Instagram reels allegedly using unlicensed Zee songs. Nykaa argues only Meta can clarify licensing terms for its 19,450-track music library.

Inc42 · Buzz · 5/20/2026, 2:59:01 PM