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Signals

Flipkart launches 'GRWM GRWM' fashion sale with 10 lakh products from 50+ brands

Flipkart's new 'GRWM GRWM' fashion event aggregates 10 lakh products across 50+ brands, signalling a push to capture Gen Z get-ready-with-me discovery behaviour. Parallel signals: Narasu's Coffee scales South India retail to 78 stores and grows distributors from 42 to 150; Taali x Pokémon snacking tie-up targets younger consumers.

YourStory · Capital · 5/29/2026, 1:14:25 PM

Flipkart targets Gen Z with 'GRWM GRWM' fashion sale; Narasu's Coffee scales South India footprint

Flipkart's Gen Z-focused fashion event aggregates 10 lakh products from 50+ brands. Narasu's Coffee pushes beyond 78 stores into Bengaluru and Amaravati, scaling distributors from 42 to 150. Taali ties up with Pokémon for a snack collab as consumer brands chase younger cohorts.

YourStory · 5/29/2026, 1:14:23 PM